engineers and technicians to think about technical improvements
scientists about fundamental break-throughs
marketing people about new sales pitches
product managers about new functionality for their products or services
organisational developers about new methods, new structures, or new ways of working
Don’t let yourself be trapped into just one of these ideas and use the creativity of your employees, partners, suppliers, customers, or the society at large to improve your organisation and your products or services.
The permanent improvement of good products does not necessarily guarantee a sustainable economic success going forward. Disruptive ideas coming from other business sectors or other countries, and changing boundary conditions can easily invalidate the current business model. Hence, it is vital to enable your organisation to constantly harness innovation and creativity to develop options that allows you to be ahead of your competition.
The semiconductor industry is permanently driven towards technical innovations in processing technology and tool manufacturing. Due to the strong economic cycles in this industry sector, investments and R&D expenditures have to be carefully planned and secured. Cost efficiency and a deep understanding of market mechanisms is a clear must under these circumstances. A proper and successfully positioning of company offerings with their products and services is essential.
The capabilities of an organisation with their leaders, employees, partners, suppliers, and processes will have to match the innovation speed required by the market. Make sure to not only concentrate on running your business but spend enough time to work on improving your business structure. It has been shown that a modern work environment, the way-of-working, and an adequate work-life-balance of all stakeholders improves the innovation capabilities of organisations.