Innovation changes the Good for the Better.

The word “innovation” often triggers

  • engineers and technicians to think about technical improvements
  • scientists about fundamental break-throughs
  • marketing people about new sales pitches
  • product managers about new functionality for their products or services
  • organisational developers about new methods, new structures, or new ways of working

Don’t let yourself be trapped into just one of these ideas and use the creativity of your employees, partners, suppliers, customers, or the society at large to improve  your organisation and your products or services.